[Broken Link] Imagine everything single object around you tells you how to pronounce what it is in a foreign language that you are learning. Logo embedded QR code + iphone (or any webphone that reads QR code) can make this happen like magic. Here is an example using iphone:
Step 1:
Here is a logo embedded QR code sticker, and it is a chair
Use iphone to read the QR code ( need a QR code reader app):
a decoded html address from the QR code leads you to the pronunciation of the object:
http://a.parsons.edu/~lik43/PETLAB/iphone/m/001.html
The technology doesn’t change a bit, no new QR reader required, but just by adding an friendly icon, everything makes so much more sense. One might question if this sticker is going to be on a chair, why bother put a chair icon on it? We can easily swap the chair icon with a national flag, and now we can have as many different language QR codes on one chair without confusing users.